GSG Prevails on Behalf of Consumers in Motion to Dismiss Class Action Lawsuit.

Clarins Must Face Deceptive Ad Suit Over Beauty Products

By Caroline Simson

Law360, New York (September 08, 2014, 5:42 PM ET) — A Florida federal judge on Friday kept intact part of a proposed class action accusing Clarins USA Inc. of duping consumers into purchasing expensive beauty-enhancing products, saying that statements the plaintiff cited in her complaint backed claims that the company’s marketing campaigns were misleading.

U.S. District Judge Paul C. Huck denied Clarins’ bid to toss a claim accusing the cosmetics company of violating the Florida Deceptive and Unfair Trade Practices Act by touting scientific studies in its advertising campaigns that were supposedly based on flawed data. Judge Huck rejected Clarins’ argument that the plaintiff’s allegations merely took issue with the quality of the studies included in the campaigns, which Clarins said would not have met the pleading standard under the Florida statute at issue.

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